If you want your business to stand out, you need to ask yourself what truly makes you different from your competition. Understanding what your ideal client really wants and making sure you deliver it better than anyone else.
Write down all the positive aspects of your business, such as good service, quality products, reasonably priced. Also list the benefits your business could bring to customers. These could be things like family friendly, free delivery, after-hours service, fast turnaround time, locally produced, convenient location. Make sure that the benefits you list are things you can achieve and deliver.
Check out your competition. If a competitor is offering one or more of the benefits that you have written down, cross it off the list. Narrow down your list until you find a benefit that is truly exclusive.
It’s not always easy to come up with a new concept. So take your time, look closely at your business and think about:
- what it is you really want to offer
- who you want to target
- why you want people to come to you
- how you propose to help them
Here are some methods you can think of using:
Narrow your target market– One way to be different in your marketplace is to have a very specific target market. By specializing in a specific customer niche, you can focus on the skills or services that uniquely benefit that customer.
Narrow your offering– Another way to differentiate your business is to narrow your offerings. This can be extremely effective as you become known for a specific skill.
Become an expert in your field – Build a reputation as the expert in your field through your blog posts, books, videos, training and other information products. People who truly have a problem to solve will want to work with the expert.
Solve a problem– Find out what common problems your clients have and be the best at solving them. Make your solutions turnkey so you can solve their problems faster and with better results.
Focus on Customer Service– Aim to create the best experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.
Make it easy to do business with you–Provide access to you via text or email 24×7. Simplify your contract or instead, use an engagement letter. Do whatever it takes to make working with you easy and convenient.